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Social media initially changed how we communicate with friends and family, but now it’s becoming very clear that it also affects how we interact with customers. In a 2008 Cone Business in Social Media Study, 93 percent of Americans said they believe a company should have a presence on social media sites and 56 percent believe that a company is providing them with a better service by doing so.

Social media has quickly become a crucial means for companies to reach consumers. Crowdservice is an excellent short- and long-term opportunity to add value to customer experiences while also making wise use of internal resources.
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How is the iPhone changing user behaviour?
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Keep up to date with the latest industry insights

 

With the recent global launch of the iPhone 3G, the current report focussed the capabilities of Amethon Mobile Analytics solution to uncover some of the key user behaviours of the iPhone in Australia during August. The product processed a sample set of over 100 million mobile page views by more than 5 million unique users to generate the insights in the report. The key findings include:

 

 

  • iPhone browsing session consumed on average delving into sites more deeply and browsing longer than mobile and desktop users, with iPhone users browsing for 2.8 minutes, almost double the duration of average mobile users at 1.6 minutes, and even ahead of desktop users who average 2.4 minutes>

  • iPhone site navigation is initially higher even than desktop usage and a lot higher than mobile usage. However, we expect this is driven by experiential browsing, with iPhone users trying browsing and showing off the capability to friends in their first few weeks of ownership

  • iPhone users browse at similar times of day to average mobile users; however iPhone browsing seemed to be proportionally greater in the morning, around 8am and did not exhibit as large an evening peak, between 9pm and 10pm, than the average mobile user. This morning spike could be that there are a large proportion of business users for the iPhone.

  • iPhone users were found to be almost twenty times more likely to use desktop versions of web search engines than the average mobile user who is predominantly using the mobile version, at 97 per cent versus 43.6 per cent for mobile. For search from an iPhones, Google has 97 per cent of the market and leaves Yahoo! with only 2.9 per cent of the share>

The report received a huge amount of positive press as one of the first insights into how the iPhone is shaping our mobile internet future for users, content publishers and mobile operators. The report is available for download here

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