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Social Media Articles
Social media initially changed how we communicate with friends and family, but now it’s becoming very clear that it also affects how we interact with customers. In a 2008 Cone Business in Social Media Study, 93 percent of Americans said they believe a company should have a presence on social media sites and 56 percent believe that a company is providing them with a better service by doing so. Social media has quickly become a crucial means for companies to reach consumers. Crowdservice is an excellent short- and long-term opportunity to add value to customer experiences while also making wise use of internal resources. |
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With the recent global launch of the iPhone 3G, the current report focussed the capabilities of Amethon Mobile Analytics solution to uncover some of the key user behaviours of the iPhone in Australia during August. The product processed a sample set of over 100 million mobile page views by more than 5 million unique users to generate the insights in the report. The key findings include:
The report received a huge amount of positive press as one of the first insights into how the iPhone is shaping our mobile internet future for users, content publishers and mobile operators. The report is available for download here
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