With over 258 million wireless lines in the U.S. alone, mobile marketing’s potential for success has never been reater. But how do you get started and make the most of this high-impact marketing channel?

In the online marketing world, email is considered a medium with broad reach – everyone has

an email address, and every- one receives marketing messages in their Inbox.  But, did you realize that globally mobile texting has twice as many active users as email?  Mobile texting – also known as short message service, or SMS – is an even broader reach vehicle for online marketers.

With over 258 million wireless lines in the U.S. alone, there is nothing but potential for marketers. By 2013, it is estimated that 100% of Americans will have a wireless device. And marketing to these devices is growing as well. In 2007, mobile marketing spending was estimated at $1.8 billion, and mobile marketing revenues will grow to $24 billion by 2013.  Mobile marketing is a legitimate and growing channel, and one you can harness quickly and easily.

This how-to guide will provide the information you need in order to develop, implement and optimize mobile marketing programs.  The guide includes:

• Definitions of key mobile marketing terms
• Benefits of mobile marketing programs
• How to start a mobile marketing program – what you need, what you need to know and who can help
• How to integrate mobile marketing with other marketing programs
• How to track mobile marketing programs

A bonus checklist – 10 Tips and Tricks for  Mobile Marketing Read more

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