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Social Media Articles
Organizations can be viewed as resources, decisions and actions, as processes and work flows and as social networks, collaborations and communications. With the latter perspectives in mind, social capital has become an increasingly important aspect of the knowledge based view of organizations, business networks and industry clusters. As such, it certainly has an impact on management. |
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WALL STREET JOURNAL – These days, a great danger lurks just a few clicks away: the online review. By Googling your company's name, anyone can read and track your business's performance – including missteps, poor service or less-than-stellar products.> Protecting your company's reputation is now a 24-hour vigil. Negative reviews – whether they're merited or not – can turn away potential customers and vendors, and reflect badly on your company's brand. The good news is that small-business owners can be proactive in securing positive reviews by asking satisifed customers to share their experiences. But what if it's already too late? Here are the three best ways to improve your online reputation.
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