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Social Media Articles
eMarketer recently published the results of an InSites Consulting survey that explored the ways in which consumers interact with brands on social media sites. Most significantly, the survey found that brands themselves are considered a credible source of information about brands, which marks a significant shift from earlier responses in similar surveys. |
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Organizations can be viewed as resources, decisions and actions, as processes and work flows and as social networks, collaborations and communications. With the latter perspectives in mind, social capital has become an increasingly important aspect of the knowledge based view of organizations, business networks and industry clusters. As such, it certainly has an impact on management.
This study by the Monash University and The London School of Economics includes a good overview of the topic (PDF):
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