Often projects fail, not because of one glaring error that everyone is aware of, but because of an aggregation of smaller, less obvious design mistakes that, in combination, prove fatal.

Most who have  worked in User Experience Design within the corporate transformation space come into the project armed with knowledge that should result in a successful delivery.  Within weeks or even days, the cold reality of the corporate environment dawns - the constant roadblocks, multiple stakeholders with conflicting objectives, lack of common sense, use of out of date program methodologies, gap between business and IT expectations and knowledge, and the commercial funding models which don't account for mistakes, iteration or customers trials - all adding up to a seemingly impossible environment.  Selling the benefits of a user centric approach may sound a  no-brainer, but when everyone is an "expert", often without any actual web or services delivery experience, it helps to arm oneself with as many research resources as possible

The Top 10 Mistakes in Web 7 User Experience design white-paper  reinforces the most frequent pitfalls in language that most senior management can quickly absorb ( eg each action point  takes less than a minute to read, and can be subliminally absorbed during the next steering committee!

Read the full document here

---

Add this page to your favorite Social Bookmarking websites