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eMarketer recently published the results of an InSites Consulting survey that explored the ways in which consumers interact with brands on social media sites. Most significantly, the survey found that brands themselves are considered a credible source of information about brands, which marks a significant shift from earlier responses in similar surveys. |
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A well designed information architecture and an intuitive interface design is centred around your target audience behaviours and preferences. The user experience doesn't stop when the project stops...instead a continous feedback loop is necessary to ensure that your community of users, shapes the dynamic future direction & development of your offerings.
Headlines. Keeping things simple & keeping in touch with your audience are key challenges. Time and Attention: Unless you can describe your value proposition in a sentence or two, how will your customer ever have the time to read and understand it? Natural language: Regardless of how complex your offering, simple customer language optimised for natural search will push your site to the top of search results, and drive more prospects to your site. User experience:
Best of all, you can shape and track the behaviours of users, so continual enhancements/improvements can be made with a low cost, measureable RAD approach. Relevance to your audience. The one consistent thing about websites; they are always changing!. In todays fast moving world, aged content can give your audience the perception that your business is stagnant and out of touch. Communnovate can make it easy for you to quickly deploy new and relevant content - add articles, news, images, videos and more to your webiste.
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