What is Four Years. Go! ?

This is your chance to be a part of the largest movement in history. The movement for a sustainable, just and fulfilling existence on this planet. A collective journey of hundreds of millions of individuals taking small steps to change themselves and change the world. There is still time to act, but no time to waste.

You are invited to participate directly in the initial formation of a massive Social Media coalition of people and organizations that will create one of the most important campaigns that has ever been launched. "Four Years. Go." is designed to be not "another" campaign, but to be an umbrella campaign, including every organization's most ambitious goals. Its goals will be an aggregation of the goals of the organizations that become its participants.

Blessed with the pro bono partnership of Wieden and Kennedy (creator of "Just Do It" for Nike, and the largest private ad agency in the world) Pachamama Institute have begun a public awakening campaign designed to take people everywhere through the stages of becoming aware of the crisis and opportunity of our times, to making a profound commitment to dedicate themselves to making the shift, and into finding and taking action to fulfill their commitments.

This campaign will support all of our work with powerful video spots, social marketing tools, public service spots, display ads, and other campaign materials that will draw attention and draw people to a website. There people will commit themselves and find actions and events that are already happening -the actions and events of every organization that has chosen to participate in the campaign. Pachamama Institute will make transparent the abundant effective work that is already happening in our "movement" in a way that displays its immense reach and power, and fuels its growth with millions of committed people who have not yet gotten engaged.

Join a group of over 330 key partner organizations who are prepared to help launch this campaign into public awareness in a way that is self-generating, creating a 'snowball' of growing momentum. Work with a dynamic team of people who will support the Four Years. Go campaign through Viral Social Media, and to invite others (people and organizations) to participate in the campaign. (For more information about the Campaign, please refer to the bottom of this article)

Let us know if you are interested being a part of the team, or are just interested in learning more by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Four Years. Go. Social Media Marketing Agenda

• I. Introductions
• II. Review the goals & objectives of the Social Media Campaign
• III. Identify Social Media outlets & start assigning team members
• IV. Identify opportunities for engagement and evaluating success
• V. Clarify timeline for rolling out and NEXT STEPS

We look forward to working hearing from you. With gratitude and appreciation.

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